Esports Entertainment Group Inc has said its ggCircuit brand will install its ALPHA software solution at four Simplicity Esports and Gaming Company locations.
Esports Entertainment said the deal is expected to generate about $1.5 million in revenue over the next five years.
ALPHA (short for Automated LAN Programming, Hardware, & Assistance) is an esports software and support package for venues that want to outsource their technology needs to ggCircuit.
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By partnering with ggCircuit to deploy ALPHA, Esports Entertainment said venues get access to a team with 20 years of esports management experience to implement turnkey solutions, sourcing, setup, and support services that allow venue operators to more efficiently and effectively manage and grow their business.
"We're extremely excited to bring the extensive capabilities of ALPHA to these four facilities managed by Simplicity Esports' team," said Magnus Leppäniemi, president of Esports at Esports Entertainment in a statement.
"We believe ALPHA will greatly enhance their operations and improve the appeal and revenue-generating power of their venues. Furthermore, Simplicity will have access to ggCircuit's cryptocurrency mining application, which recently surpassed the $1.5 million mark in mined currency," he added.
Roman Franklin, CEO of Simplicity Esports said: "Our continued relationship with Esports Entertainment Group and ggCircuit has provided us with the ability to deliver top notch gaming services to our customers across the country inside the largest footprint of esports gaming centers in North America. We began mining cryptocurrency in June, and having the ability to do so at four more locations by replacing older consoles with gaming PCs powered by NVIDIA 3090 graphics processing units, will only increase our mining revenue and the quality of our customers' gaming experiences."
Esports Entertainment said Simplicity Esports will earn about $225,000 per location in cryptocurrency mining revenue over the next five years, based on current cryptocurrency prices, in addition to game time revenue from each location.
Simplicity Esports previously announced it intends to upgrade 450 more of its existing console stations to powerful mining PCs.
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