Bragg Gaming Group (TSX:BRAG, NASDAQ:BRAG) Inc announced that its subsidiary ORYX Gaming will provide exclusive content to iGaming brands powered by White Hat Gaming.
According to ORYX, games will be distributed to White Hats’ operator network, starting with an initial set of slot games to be released before the end of the year.
Additional titles are set to launch in 2022, the company said.
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ORYX said the deal will see its games reach over 40 new brands in Europe and “significantly boost” its profile in the region.
“White Hat Gaming is an established platform provider that will get our content exactly where we want it to be,” Bragg’s chief commercial officer Chris Looney said in a statement.
“The range of brands to whom we can provide our exclusive iGaming content has been strengthened, especially in the UK where we’re looking to leverage our new licence. This agreement meets our goals and emboldens us as we continue to push on across Europe.”
Kola Okoko, head of content at White Hat Gaming, told investors that the company is looking forward to seeing the relationship flourish.
“We’re always looking to add the best titles and grow our offering and this deal with ORYX makes our portfolio that much more appealing,” Okoko said. “The games we’ll be able to roll out this year and next are sure to be well-received by all our operator partners’ players.”
ORYX offers a full turnkey iGaming solution, including its Player Account Management (PAM) platform, as well as managed operational and marketing services.
Its parent company Bragg Gaming is a growing global gaming technology and content group and owner of leading B2B companies in the iGaming industry. Since its inception in 2018, Bragg has grown to include operations across Europe, North America and Latin America.
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