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The Markets
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The Markets
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Tech

Fobi AI inks agreement with Amazon for distribution and fulfillment of hardware products

By joining Amazon Business, Fobi said it will immediately reach over five million business customers in nine different countries

Fobi AI (TSX-V:FOBI, OTCQB:FOBIF) Inc., which provides real-time data analytics through artificial intelligence, revealed that it has signed an agreement with Amazon for the distribution and fulfillment of the company’s various hardware products.

As part of the agreement, the Vancouver, British Columbia-based advanced technology company will also become an Amazon Business Seller which will enable Fobi to gain access to Amazon’s global e-commerce, logistics and fulfillment infrastructure.

By joining Amazon Business, Fobi said it will immediately reach over five million business customers in nine different countries. “Fobi will now generate additional revenue through hardware, products and services sold on Amazon Business,” added the company.

READ: Fobi AI sees fiscal 1Q revenue rise by 293% as it launches new products, partnerships and expands its customer base

Fobi said it will be launching the company’s unique Internet of Things (IoT) hardware device — Fobi 3.0 — which provides real-time insights, analytics, and visibility into buying trends on Amazon Business in the coming weeks. It provides real-time data applications that enable retailers to improve operational efficiencies with automated supply chain and inventory management tools. Fobi offers digital advertising, marketing, research, and other related activities for retailers.

All Fobi 3.0 product offerings will include the company’s current and future engagement programs through Fobi’s Wallet Pass and Coupon platforms, noted the company. Other products to be launched include Fobi’s Smart Tap NFC tap devices for contactless Wallet Pass verification for venues and events.

In a statement, Fobi CEO Rob Anson said: “We are now set to roll out our Fobi 3.0 IoT devices globally…we anticipate a record-breaking year for the company in 2022; leveraging Fulfillment by Amazon is something we’ve been working on for quite some time and we are very pleased that we will now be ready to launch in January 2022.”

“For a fast-paced growing company like Fobi, it is extremely fortunate that we can now leverage the strengths of Amazon as we go to market, and there is simply no one stronger than Amazon when it comes to logistics, product distribution and support,” he added.

Anson described the move as “a key stepping-stone” in strengthening the Canadian company’s reseller channel and growing its global client base.

Contact the author Uttara Choudhury at uttara@proactiveinvestors.com

Follow her on Twitter: @UttaraProactive

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