Kidoz Inc. (TSX-V:KIDZ) has announced the safe programmatic advertising sourcing solution, Kidoz Connect, which is designed to source, filter, and serve open market campaigns to available unsold impressions on the Kidoz network.
The new product, announced at the company’s Annual General Meeting (AGM) on November 24, 2021, uses automated technology to enable media buying and selling instead of traditional methods of digital advertising in which humans interface to agree on deal terms.
"It is the Kidoz mission to deliver best-in-class solutions to our advertiser and publisher partners that are compliant with Apple, Google, and strict government data privacy regulations," Kidoz co-CEO Jason Williams said in a statement.
Kidoz Connect enables any brand, agency or digital signal processor to programmatically reach the Kidoz unique inventory of over 300 million users, accessible in a fully COPPA/GDPR compliant manner, through a single point of integration, the company said.
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"Kidoz technology is built with privacy as a priority and we champion contextual advertising as a superior method of reaching target consumers. Kidoz publisher partners can monetize with human-curated safe advertising on a global scale and with the knowledge that their users' data is not compromised,” added Williams.
Co-CEO Eldad Ben Tora said Kidoz Connect is currently live with select launch partners.
"As Kidoz advances its multiple product offerings, new opportunities arise in the bountiful mobile advertising ecosystem that is projected by eMarketer to exceed over US$400 billion by 2023 Kidoz is perfectly positioned with powerful technology in a booming market and management anticipates a record Q4 and 2022 ahead," added Tora.
Also at the AGM held in Anguilla, Kidoz shareholders elected the board of directors comprising of Tarrnie Williams as executive chairman; co-CEOs, Eldad Ben Tora, and Jason Williams; and non-executive directors Fiona Curtis, Claes Kalborg, and Moshe David. Shareholders reappointed the auditors, Davidson & Company and reaffirmed the company's 2015 stock option plan.