GameSquare Esports Inc said that its subsidiary Complexity Gaming has launched an initiative that brings together gaming, esports, professional athletes, and celebrities.
Complexity Stars is the home of elite athletes and celebrities to elevate their profiles within esports and gaming through tournaments, content creation, and collaborations with Complexity players and streamers. It will debut with a roster of star athletes from the NBA, WNBA, UFC, NFL, and MLB, the release said.
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"We are launching Complexity Stars with huge names in sports and entertainment," said Justin Kenna, CEO of GameSquare Esports.
He added: "Complexity Stars provides a platform for professional athletes and celebrities to connect with gamers in an authentic way. We are excited to launch Complexity Stars with its founding members and we look forward to adding more athletes and celebrity gamers to build the platform. Gaming is the core of Complexity Stars and an incredibly engaging way to connect gamers, athletes, and celebrities, authentically."
Complexity will curate customized strategies for Complexity Stars athletes to amplify their brand in the gaming community and engage the next generation of sports fans through tournaments, content creation, and brand partnership, the company said.
Complexity Stars is launching with top-tier athletes and expects to add musicians, celebrities, and additional professional athletes to the Complexity Stars team.
Complexity Stars' diverse roster of athletes includes former NBA guard J.R. Smith; Olympic gold medalist and WNBA Dallas Wings shooting guard Allisha Gray; UFC fighters Sean O'Malley, Max Holloway, and Megan Anderson; Tampa Bay Buccaneers running back Leonard Fournette and Baltimore Ravens offensive tackle Ronnie Stanley; and Los Angeles Dodgers infielder Edwin Rios.
GameSquare Esports is an international gaming and esports company headquartered in Toronto, Canada. The company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment.
GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, Reciprocity Corp, which provides the company access to Asia, Latin America, and North America.
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