Hip-hop legend Snoop Dogg has launched a non-fungible token (NFT) in a collaboration with artist Coldie as he looks to increasingly “drop it like it’s hot” in the digital art market.
At time of publication, Decentralised Dogg, as the piece is known, had received a highest bid of US$760,000, or 169 Ether.
The artwork was minted on the SuperRare NFT trading platform on Monday and will be available for auction until 3 December.
Minting refers to the process of turning a digital file into a crypto collectible or digital asset on the Ethereum blockchain.
The art consists of a 3D collage of 10 different portraits of the rapper throughout various stages of his life, with an original NFT-inspired soundtrack.
This is the first NFT the artist born Calvin Broadus has launched, though it is not his first dabble into the market.
Back in April, he held his own auction titled ‘A Journey with the Dogg’; it featured exclusive content, including new songs and videos from the rapper.
One piece, titled ‘Death Row’, sold for US$108,000.
Nick Adler, Snoop’s long-time innovation and investment partner told Cointelegraph that the NFT drop is the “beginning of Snoop’s work in the NFT and art space”.
He also indicated the rapper would be “absolutely open to future collaborations with Coldie or other iconic NFT artists”.