CULT Food Science Corp. said it has led the seed investment round for intelligent food design company Fiction Foods LLC.
CULT said it is presently the sole financier of Fiction Foods and maintains certain rights on future investment opportunities.
The company noted that it and Fiction Foods intend to closely collaborate to incubate and accelerate product development growth by leveraging synergies across their networks, human and scientific capital, as well as access to intellectual property, technology, and patent portfolios.
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"Fiction Foods is a business that I've been passionately incubating for years, and to see us take the next step in our evolution by teaming up with CULT Food Science is tremendously rewarding,” said Brendan Brazier, founder of Fiction Foods in a statement. “I've always loved the idea of getting more for less, and at its core, Fiction Foods is focused on one core pillar: efficiency.”
Fiction Foods leverages emerging technology to help construct a transparent, intelligently designed, nutritionally superior, and smarter food system at a lower environmental cost than what is currently available.
Moreover, as for Brazier himself, he is co-founder of Vega and Pulp Culture, bestselling author of the Thrive book series, Venture Partner at Blue Horizon Ventures, and an executive producer of The Game Changers film. Vega was acquired in 2015 by WhiteWave Foods Company for US$550 million, representing one of the most successful cash exits in the nascent years of the plant-based industry.
He also co-developed Beyond Meat's "Beast Burger", which debuted as the company's first burger in 2015.
CULT noted that Brazier is widely regarded as one of the world's leading authorities on plant-based performance nutrition, and now invests in and works with socially responsible food and technology companies with a mandate to improve the food ecosystem, while reducing the environmental strain of food production.
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