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Mirriad Advertising to 'unleash new opportunities' working with programmatic specialist SpringServe

Published: 08:00 19 Nov 2021 GMT

Mirriad Advertising PLC (AIM:MIRI, OTCQX:MMDDF) chief executive Stephan Beringer and SpringServe general manager Joseph Hirsch joined Proactive's Stephen Gunnion with details of their partnership to automate Mirriad's in-content advertising format via programmatic campaigns across internet-driven TV formats.

The two are rolling out in-content advertising “across multiple platforms, channels, and markets” starting with the US this year and next, moving to Europe, Japan and the Asia-Pacific region in 2023.

Beringer telling Proactive that the collaboration will enable it to activate more valuable ad inventory, offering brands digital integrations into a broader range of video content.

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