ESE Entertainment Inc. (TSX-V:ESE) said it has entered into a distribution agreement with ESTV (Esports TV) to air and promote content for the upcoming Digital Motorsports World Cup.
The event will be held on November 28, 2021 and will be produced as well as broadcast by ESE’s Frenzy sp. Z.o.o unit at its state-of-the-art Warsaw studio.
Six drivers will compete on Digital Motorsports’ simulators that will be installed on the studio’s center stage. The remaining drivers will join remotely from locations around the globe.
READ: ESE Entertainment to produce broadcast for Digital Motorsport World Cup
ESE said the agreement expands its and Digital Motorsports’ direct exposure in the US and aims to increase Digital Motorsports’ revenue opportunities through content creation that supports sales of simulator products.
The agreement also will enlarge Digital Motorsports’ content reach through ESTV’s and its partners’ global distribution channels, which include Roku, Amazon Fire TV, and Dish Sling TV, among many others.
Since launching in 2019, ESTV has grown rapidly and is now available on various digital, over-the-top (OTT) video, mobile, over the air and basic cable video platforms. Programming includes gaming, news, shows and coverage, competitive gaming team analysis and player content, casual mainstream gaming news, live streaming event broadcasting, and more.
In November 2020, ESTV signed a European distribution agreement with ESE to provide direct exposure to the European market.
“We are excited to begin working with ESE and Digital Motorsports and look forward to this opportunity for ESTV to further its business internationally,” said ETV CEO Eric Yoon in a statement. “The synergy between Digital Motorsports and ESTV is clear, and we believe this relationship will further develop.”
Konrad Wasiela, CEO of ESE, added: “ESTV is expected to guide us through an addition to the Digital Motorsports brand. They are allowing us to tap into a new market and we look forward to expanding our business relationship with ESTV into the future.”
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