Endexx Corporation, which makes the BLESSWELL product line including beard oils, shaving creams, face cleansers and body washes infused with 300 mg of CBD, has announced the relaunch of the GROOMED x BLESSWELL Chicago pop-up shop on November 17, 2021.
The exclusive storefront which launched in late September 2021, will once again provide high-end cuts, shaves and facial services to men and women in the Windy City. The Kimpton Gray Hotel storefront at 126 W Monroe Street will now run from November 17, 2021 till December 31, 2021.
“Back and better than ever before, the GROOMED x BLESSWELL Chicago pop-up shop will transport Chicago locals and fans to a zenful, BLESSWELL state of mind when indulging in the pop-up’s refined menu offerings of upscale cuts, shaves and relaxing facials,” said the company.
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Endexx revealed that award-winning barber “JC Tha Barber,” accompanied by top Chicago groomers, including resident Jesse Elite, courtesy of “Anti Broke Barbers Club” would be at the Instagram-worthy GROOMED x BLESSWELL Chicago space, which resembles “a tranquil spa combined with a world-class barbershop.”
The pop-up has two grooming stations, comfortable lounge seating with gaming, and BLESSWELL merchandise. In addition to hot chocolate, the BLESSWELL bar offers guests “On the Rocks Cocktails,” “Jim Beam Highballs” and “Hornitos Seltzers.”
“Launching our men’s grooming line in Chicago, targeting both cutting-edge barbershops and consumers who maintain high-end skincare in between shop visits, is a primary initiative in the rollout of the Blesswell Grooming Line,” Endexx CEO Todd Davis said in a statement. “We created BLESSWELL to introduce men and women to the experience of a holistic, whole-body form of self-care. Chicago participants have offered fantastic feedback and have truly enjoyed the experience.”
The full collection of BLESSWELL products, which includes a Blue Charcoal Face Mask, Conditioning Beard Oil, Daily Moisturizer, Facial Cleansing Scrub, Lathering Body Wash and Ultimate Shave Cream, will also be available to purchase onsite. Additionally, the storefront will offer gift cards for $25-$100 for GROOMED x BLESSWELL services, or BLESSWELL products online. The salon services and grooming experience are complimentary with a minimum $25 product purchase.
Meanwhile, the Kimpton Gray Hotel and BLESSWELL will partner on a limited-edition “ROOM + GROOM” package. The tailormade travel offer includes a hotel stay in a historic building where guests will be welcomed with a complimentary BLESSWELL gift set, exclusive concierge cocktail and VIP salon grooming experience. The package can be booked at grayhotelchicago.com/chicago-hotel-deals.
Appointments for GROOMED x BLESSWELL Chicago, can be made at groomedxblesswell.com and are available Wednesday through Friday from 2.00pm to 9.00pm, and Saturday from noon to 7.00pm.
Meanwhile, the company pointed out that an average barbershop may have at least 20 customers per day, which would work out to 600 customers per month; at 5% conversion, there would be a potential 30 customers for Blesswell products. If the average price range is calculated at $20 and the company expands to 1,000 shops, mid-term projections put potential transactions at 30,000 transactions per 1,000 stores per month.
“At conservative valuations, there is tremendous growth potential at the barbershop level,” noted Endexx.
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
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