Bidstack Group PLC (AIM:BIDS, OTC:FTBGF), a native in-game advertising group, said its technology will be used in three new titles from Dovetail Games, a specialist in simulation games.
The three titles are Train Simulator 2022, Train Sim World 2 and Bassmaster Fishing 2022.
Bidstack said the games offer ideal environments to host non-intrusive in-game ads as they feature natural spaces and surfaces where players expect to see advertising in their daily lives such as on train liveries, platform billboards and around competitive fishing competitions, reflecting the real-world experience.
The new titles expand Bidstack's presence in the simulation games sector following its recent partnership with Tangent Interactive.
“Our players are passionate enthusiasts who enjoy spending their time in the worlds we have created and this partnership will bring real-world brands into these worlds, adding another layer of detail into the simulation for us," said Gemma Johnson-Brown, the chief operating officer at Dovetail Games.
Antoine Jullemier, the head of supply at Bidstack, praised the “beautiful photo-realistic environments” in the Dovetail Games products.
“The opportunity to reach passionate enthusiasts through the Dovetail Games portfolio is an effective way for brands to extend their real-life sponsorships into the virtual realm,” he said.
Shares in Bidstack were up 3.3% at 2.35p in early deals.