Organic Garage (TSX-V:OG) Ltd. has announced that its plant-based food company, Future of Cheese Inc continues to report increasing demand for its initial product, the plant-based 'Future of Butter'.
The company noted that its distributor has stated that the orders from existing and new retailers, as well as interested restaurant and foodservice partners, will account for 100% of all product Future of Cheese will produce going into the new year.
“The incredible response and rapid adoption by retailers seeking to secure orders of the first SKU from Future of Cheese in such a short period of time has been exceptional and is a testament to the product and the world-class team behind it. We are doing an excellent job of matching production to retailer demand and ensuring that we are selling out of each batch produced, thus not over-producing and leading to unnecessary waste,” said Matt Lurie, president and CEO of Organic Garage in a statement.
“The adoption of a brand’s first SKU is typically an uphill battle, but clearly the demand for a plant-based product crafted by Afrim Pristine and Craig Harding has proven the opposite, and the positive retailer and consumer response we’re seeing proves it!" he added
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The Future of Cheese has initially launched the products in Canada’s largest consumer market, Ontario, and its distributor, Cheese Boutique, has in a short time already once sold out of product and it expects this to continue as it carefully manages the retailer roll-out.
In order to efficiently scale up for wider distribution the company has entered into discussions with additional distributors to begin properly planning national expansion as it sets sights on launching its next line of products as planned.
The Future of Cheese, a subsidiary of Organic Garage, is a Canadian plant-based cheese innovator and manufacturer led by one of the world's best and recognized cheesemakers, along with one of Canada's top chefs, and supported by a team of science minds and sustainability experts.
Utilizing unique aging and manufacturing processes, a well-established distribution network and high-profile marketing channels, the Company is set to disrupt the rapidly growing plant-based dairy alternatives market, paving the way for the future of plant-based dairy alternatives.
Organic Garage is one of Canada’s leading independent organic grocers and is committed to offering its customers a wide selection of healthy and natural products at everyday affordable prices. The company’s stores are in prime retail locations designed to give customers an inclusive, unique and value-focused grocery shopping experience.
Founded in 2005 by a fourth-generation grocer, Organic Garage is headquartered in Toronto. The company is focused on continuing to expand its retail footprint within the Greater Toronto Area.
Contact the author at jon.hopkins@proactiveinvestors.com