Royal Wins Corporation (CSE:SKLL) has announced the relaunch of its pure-skill gaming platform Kash Karnival on Google Play in the US, allowing it to broaden its audience base in its new key market.
The platform will now be available on the two primary application distribution platforms in the world’s biggest economy, covering the bulk of 155.9 million mobile game users, said Toronto, Ontario-based Royal Wins in a statement.
"The US is an extremely important target audience for the company - the country ranks top of the list in rewarded Effective Costs Per Thousand Impressions (eCPM) metrics for both App Store and Google Play and represents a major metric by which we measure growth potential and realization,” said Peter Gan, President and CEO of the company.
READ: Royal Wins Corporation achieves major milestone in launching in large US market
Together with App Store, Google Play now offers Royal Wins' latest release of the Kash Karnival pure-skill gaming App Version 5.7. The app includes the new arcade runner game 'Mummy's Revenge'.
“Having just completed a successful launch in the States, it was important for us to maximize exposure to new users by making our platform available on major distribution channels. Now that it has been completed, we are focusing on increasing our userbase and revenues in the casual and skill-based segment, as well as diversifying our product offering," added Gan.
In 2020, 83% of Google Play's revenues came from mobile games, with 78% of mobile gaming downloads being classified as casual games.