DGTL Holdings Inc. (TSX-V:DGTL, OTCQB:DGTHF) said it has signed a new managed service campaign contract with a leading international earphone consumer brand, focusing on leveraging Hashoff 2.0's new capabilities to create and distribute content on key video-based applications.
This is Hashoff 2.0's latest content contract in the consumer products category and expands a CMS platform now delivering multimedia content on a global scale, DGTL said in a statement. Hashoff is DGTL’s wholly-owned unit.
“We are pleased to have secured another global brand as a key account. Our channel partnership program continues to pay dividends since the launch last fall. We are striving towards diversifying our customer base and delivering on revenue targets,” said Charlie Thomas, Managing Director of Hashoff.
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The content marketing campaign from this top headphone company brand targets consumers who are actively engaged in the e-sports, gaming, lifestyle, music and current event categories through multimedia-based video content creators on YouTube. The content will focus on a one-minute video integration which runs at the beginning of a video made by the creators who will demonstrate the product and highlight its features and advantages.
Key performance indicators for the campaign include transforming social engagement into online sales to boost new customer activations for the earphone brand.
The new client account is part of a longer-term agreement and will be billing against an existing $1,250,000 purchase order from a strategic channel partner. The purchase order, meanwhile, is an open service agreement used to bill against multiple client accounts including a top VPN service software from the UK, and an NYSE-listed retailer of prescription glasses and sunglasses, based in New York, DGTL added.
Looking ahead, Hashoff 2.0 will produce and distribute monthly campaigns for multimedia branded content, DGTL said.