DeepVerge PLC (AIM:DVRG) announced the Skin Trust Club is live in the US following its launch at the Beauty Connect industry event in Los Angeles last week.
The US launch is part of a five-event roadshow the AIM-listed firm has planned to illustrate the characteristics of Skin Trust Club as “a new game-changing service” in the skin health business.
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DeepVerge has already been to London and is due to attend further events in Boston, Amsterdam and San Francisco.
Skin Trust Club can be used as a science-based personalised skincare service for consumers; a clinical trial for industry where microbiome samples are collected before, during and after trials to see granular effects; a personalised shopping experience where customers only see products relevant to their skin with science- and AI-based recommendations for skin health routines.
It can also be employed as a databank of thousands of skin sample data with AI models constantly learning about different types of skin and the effects of lifestyle, medications, environment and skin products and ingredients on that skin.
It’s currently available in the UK and US and will launch in selected EU countries by the end of this year.
“Our partner programme is seeing leading brands sign up to sell the service as part of their product/service offerings, to use the service as part of their clinical trials and finally to see the impact the largest skin microbiome database in the world can have on moving skin science and their research forward,” said chief executive Gerard Brandon.
"With Skin Trust Club, we've had moments where servers were overloaded with demand and where partners are imploring us to move into their core markets quicker than we initially planned. Thankfully by making the strategic decision to build everything in-house - sequencing, software, AI - thereby controlling the normalisation of the service, we have the flexibility to move fast to scale.”
“With exciting events this year and a roadmap that includes replicating the service for scalp, hands, legs and feet, both industry and consumers know that the future of skincare is based on deep science,” he added.