Bidstack Group PLC (AIM:BIDS, OTC:FTBGF), the native in-game advertising group, announced a new partnership with Wildlife Studios, creators of the “Tennis Clash” game.
Thanks to Bidstack’s technology, brands will be featured in the game on virtual tennis courts such as New York and Sydney, on court-side banners, scoreboards and nets, on custom racket strings and across branded outfit designs that will be integrated into the game's virtual world. The in-game takeovers will be available to all players and will be seen by a global audience, Bidstack said.
Tennis Clash is often featured in the Top Five Sport Games on the Apple App Store and has picked up multiple awards for its Android version.
Ann Costa, the game director of Tennis Clash, said Wildlife Studios is delighted to be working with Bidstack.
“Connecting the in-game world of Tennis Clash with the real world of sport was a part of our vision from the start. Partnering with premium brands brings us closer to that vision and allows us to create an exciting experience for our players globally,” Costa said.
James Draper, the chief executive of Bidstack, said Wildlife is one of the world’s biggest mobile game publishers and Bidstack has been looking for some time for a chance to work with them.
“Working on immersive campaigns across new formats and in new territories is something we are really excited about. The key to introducing new brands into the gaming space is authenticity and respect for the playing experience. With Tennis Clash we are able to deliver on that ambition emphatically,” Draper said.