Organic Garage (TSX-V:OG) Ltd announced that its plant-based food business Future of Cheese Inc has engaged sales and marketing firm Oxford Hill Partners to develop and help execute its North American growth strategy and product roll-out.
Organic Garage (TSX-V:OG) said Oxford Hill Partners has been used by over 50 clients around the world, including Fortune 500 conglomerates such as Procter & Gamble (NYSE:PG), Danone (OTCQX:DANOY), Nestlé, and Hyundai to develop and execute strategies ranging from marketing planning and execution, sales strategies, digital and online, e-commerce, branding and positioning and valuation growth.
The US-based firm was founded in 2006 by Yosi Heber, a former senior executive at Kraft, Danone (OTCQX:DANOY), and Barry Diller’s IAC/InterActiveCorp., who recently joined Future of Cheese’s advisory board.
READ: Organic Garage appoints food industry veteran Yosi Heber to Future of Cheese’s advisory board
“The whole dairy industry is really transforming right in front of our eyes. In fact, plant-based foods are quickly becoming one of the hottest growth areas of the entire global food industry," Heber said in a statement. "We’re very excited to be working with such a talented team who have developed ‘paradigm changing’ dairy alternative products that are at the cutting edge of the plant-based revolution."
To date, Organic Garage (TSX-V:OG) said its senior management and the team at Oxford Hill Partners have collaboratively developed a thorough strategic plan covering proven executable initiatives to introduce and grow the company’s brands and products across the Canadian and US retail and consumer markets over the next 36 months.
“I am excited to work with Yosi and the FoC team in continuing to build the FoC products and brand. The Future of Cheese brand has tremendous growth potential and the ability to grab market share from the incumbent dairy alternative brands,” said Organic Garage CEO Matt Lurie.
“Working with Oxford Hill Partners is going to allow the FoC team to accelerate their growth plans and build on the existing strategy that was developed by the co-founders Afrim Pristine and Craig Harding.”
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