NEXE Innovations Inc (TSX-V:NEXE, OTC:NEXNF) announced that it is engaging with Crew Marketing Partners — a marketing agency specializing in the food and beverage industry.
The Vancouver, British Columbia-based company said that the marketing agency will create and implement targeted awareness campaigns to drive online sales for the company’s patented, fully-compostable NEXE Coffee products.
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"We spent considerable time identifying the ideal team to drive our consumer marketing to ensure a successful launch,” said President of NEXE, Ash Guglani, in a statement. “Crew will be instrumental in helping NEXE expand its brand and marketing presence both online and eventually with bricks and mortar retailers through curated ad content specifically aimed at our various demographics."
Crew Marketing Partners is a leading marketing and creative agency specializing in the North American food and beverage industry. Founded in 2007, Crew's clients sell throughout major retailers in North America and span numerous categories with notable clients including Premium Brands, SunRype, Hardbite, and T-Fal.
"Crew Marketing has vast experience working with consumer packaged goods (CPG) brands and has brought several to prominence at major grocers. They understand what it takes to develop a brand from the ground up that can drive millions in revenue," Guglani said.
"With where NEXE is in its lifecycle, having commercialized our XOMA Superfoods line and Keurig and Nespresso OriginalLine compatible pods, now is the time to partner with an agency that understands how to expand and grow a CPG company," he added.
Mordor Intelligence estimates that the single-serve coffee pod and capsule market was valued at US$25.07 billion in 2020, and it is projected to register a CAGR of 7.07% during the period between 2021-2026.
"Crew is excited to be partnering with NEXE. They have outstanding innovation that can disrupt categories but they've also enhanced the quality and taste experience that consumers will love. This combination is critical to a superior brand and we cannot wait to unveil it," said Braden Douglas, Founder of Crew Marketing Partners.
More than 59 billion coffee pods are consumed each year, with traditional coffee pods creating an enormous level of waste and taking hundreds of years to break down in landfills. Recyclable pods too often include non-recyclable plastic and aluminum that must be removed before recycling, and many are often not recycled at all.
"Our pods are fully-compostable, can be placed whole into the green bin for composting in municipal compost facilities, and they do not need to be disassembled before disposal, making them as convenient as the traditional pods, without the waste," added Guglani.
NEXE Innovations has developed one of the only patented, fully compostable, plant-based, single-serve coffee pods for use in leading single-serve coffee machines. The proprietary NEXE pod is designed to reduce the significant environmental impact caused by single-serve pods.
With over $60M raised to date from equity and government funding and over five years of R&D, NEXE is well-positioned to meet the growing demand for environmentally friendly and sustainable products in the single-serve coffee sector.
Contact Ritika at ritika@proactiveinvestors.com