Personal Group Holdings PLC (AIM:PGH) has launched its partnership with The Retail Trust, which will initially see the company’s technology platform rolled out to over 600,000 of the trust’s active members.
The digitally-enabled employee benefits and services provider announced in September that it had signed a one-year contract to provide its Hapi technology platform to the Retail Trust, which is a charity dedicated to supporting people working in and retired from the retail industry.
Under the deal, members will be able to access to the charity's benefits and services as well as discounts offered by Personal Group via a mobile app
After the Hapi platform has been rolled out to the Retail Trust's active member base, it will target the 3mln retail workers linked to businesses signed up with the charity, providing Personal Group with the opportunity to substantially increase Hapi's active user base and the ability to monetise the platform. It also provides a substantial pipeline for potential cross-selling of the company's other offerings to retail industry workers, which Personal Group descibed as an "un-tapped vertical" opportunity.
READ: Personal Group confident on outlook as face-to-face insurance sales restart
Personal chief executive Deborah Frost said: "We are delighted to be collaborating with the Retail Trust to bring their existing benefits, coupled with our discounts, to their members via the Hapi platform. This agreement marks a step change for the Hapi platform, substantially increasing its active user base and providing us with a clear foot in the door with several of the UK's largest retailers.”
Chris Brook Carter, CEO of the Retail Trust, added: "The millions of people working in British retail have been heavily impacted financially, emotionally and physically during the entire course of the pandemic and as a charity, we are always looking for new ways to enhance our wellbeing offer and continue building hope, health and happiness across the sector.
“Our partnership with Personal Group is one way of doing this, as it will provide thousands of employees with valuable new tools and resources for both at work and home."