Animoca Brands Corporation Ltd has teamed up with Formula 1 team Alpine to provide a virtual auction space for Alpine’s Grand Tour Alpine (GTA) Concept NFTs, to be used in Animoca Brands’ REVV Motorsport games.
The car company has created five exclusive liveries of the Alpine GTA Concept in collaboration with nfast, a start-up specialising in the design and production of hypercars in the form of NFTs.
Alpine is the first major car manufacturer to launch itself into the virtual world of crypto-based art, with the release of a new concept car exclusively as NFTs.
“A field of artistic expression”
"Alpine is the first European car manufacturer in history to release a new car concept exclusively as NFTs,” Alpine vice president of sales and marketing, Cédric Journel said.
“After our collaboration with Felipe Pantone, we wanted to go further by offering a field of artistic expression to the designers of Alpine Cars and the Alpine F1 Team, and show our appreciation for the work of independent designers who love our brand. The result is as good as their talent and the quality of the NFTs is exceptional.”
The GTA Concept is the result of the personal work of Arseny Kostromin, a talented Russian-born designer with a passion for Alpine, and who has also worked for Renault.
Livery 1: The ultimate expression of the Alpine F1® Team A521 design. A design pushed beyond what is possible in terms of real-world performance, with a whole range of materials and surface finish applied to the livery to create a unique and extreme adaptation of Alpine F1® Team’s race livery.
Livery 2: Black with a big A (for Alpine) on the side. More 'futuristic' interpretation in its approach to colour treatment and material effects. The use of iridescent foils and a negative speedline impression for the A symbol against a matte black base ensures this livery catches attention from all angles and always creates something different to look at in every light.
Livery 3: A version that plays it straight, with a tricolour digital glitch pattern inspired by the blurring of lines between the virtual and the real caused by the rise of esports, crypto and other emerging technologies. A creative way to combine the real and digital realms.
Livery 4: Amalgamation of two topographical representations. An interaction is created with the livery through a play of colours. By using a pair of 3D anaglyph glasses it will be possible to discover what is hidden within the livery.
The blue lines, reveal a topographical layout and the GPS coordinates of Mont Blanc to refer to the history of the brand, combined with a second, more futuristic raster map with a red layout suggesting Alpine's avant-garde ambitions, derived from the programming of a creative coding algorithm.
Livery 5: The Alpine GTA Concept in the iconic Alpine blue, referencing to the heritage of the brand, as originally designed by Arseny Kostromin.
Alpine straps in with Animoca Brands
Within the framework of the NFT/Alpine GTA Concept project, Alpine has sealed a partnership with Animoca Brands, a world leader in blockchain-based gaming. Animoca Brands is the developer and publisher of REVV Motorsport, the ecosystem of blockchain-based racing games built around the REVV blockchain utility token.
REVV Motorsport games include F1® Delta Time, the first official F1 game on blockchain, MotoGP™ Ignition, Formula E: High Voltage and the highly popular original title REVV Racing.
Thanks to the partnership with Animoca Brands, the owners of the five NFTs up for auction will be able to race with their Alpine GTA Concept cars in REVV Racing, which is the world’s first skill-based action arcade racing simulation game on blockchain.
These NFTs will also be the first cars available in REVV Racing that were developed in collaboration with a car manufacturer and will also be the first five cars available in the “Legendary” tier, one of the highest and most exclusive in the game.
About Alpine
Founded in 1955 by Jean Rédélé, Alpine has asserted itself over the years with its French-style sports cars. In 2018, the brand presented the new A110, a sports car that is true to Alpine’s timeless principles of compactness, lightness, agility and driving pleasure.
In 2021, the Alpine Business Unit was created, to become the dedicated brand for the innovative, authentic and exclusive sports cars of the Renault Group, benefiting from the heritage and know-how of its historic Dieppe factory and the engineering expertise of the Alpine Racing and Alpine Cars teams.