Kidoz Inc, the mobile AdTech developer, said it saw strong advertiser demand during its third quarter, leading to “rapid growth” for the company as it expanded its international partnerships.
The company said that it delivered 345 million impressions throughout the quarter, a 35% increase over the 265 million it saw in the previous quarter of 2021.
On the video front, Kidoz delivered another 121 million views over the three-month period, an increase of 5% from 2Q 2021.
READ: Kidoz announces strategy extension to work with brands to reach the important family segments of teens and parents on their mobile devices
Over 170 million rich media ads were played in the quarter, a 70% jump from the 100 million it saw in the previous quarter.
And its Paid App Installs, part of the new Kidoz App Promotion campaigns business, grew 50% in 3Q, according to a release from the company.
In a statement, the Anguilla, BWI-based firm told investors that it remained focused on profitability for the 2021 fiscal year as it pushed ahead with its high growth trajectory.
“The Kidoz network continues to grow in size and now boasts more than double the SDK app adoption than its closest direct mobile ad competitor,” the company said.
"Kidoz continues to build value and trust with advertisers by facilitating pre-campaign contextual app list planning, live campaign optimizations, and detailed post-campaign reporting and analysis while maintaining Kidoz's niche offering of private, safe, and contextual advertising.”
During its 3Q, Kidoz added a number of app publishers, including noteworthy organizations such as Libii Stars Inc., 31 GAMES, and Jibi Cat.
Kidoz told investors that the new partnerships will enable the company to secure a larger share of the mobile advertising market, which it estimates is currently valued at over $300 billion in 2021.
International partnerships ramping up
On a global scale, Kidoz is developing its partnerships with TopOn and TradPlus, two popular mediation platforms in China. The firm recently announced it will co-host their first-ever live Webinar in both Mandarin and English with TopOn on November 9.
"The Kidoz system has brought a unique inventory to the Chinese market, that is both brand and kid safe," Kidoz CEO Jason Williams said.
"As the privacy and safety of children online in China are increasing concerns for parents, governments, and app owners, hosting a webinar with TopOn is perfectly timed. Kidoz has seen its inventory grow in China and is working with TopOn to build awareness about the benefits of safe and private mobile ads.
Williams added that the company is “committed to replicating this success in China over the long term."
Kidoz provides a suite of advertising technology that unites brands, content publishers, and families. Its Kidoz Contextual Ad Network helps the world's largest brands to safely reach and engage kids across thousands of mobile apps, websites, and video channels.
Contact Angela at angela@proactiveinvestors.com
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