Western Magnesium Corporation has announced that it has hired media veteran Ashleigh Barry to serve as its senior vice-president of media relations and corporate communications.
The company said Barry will help it amplify critical messaging and raise awareness about its industrial technology mission, technological advancements and its innovative approach to eco-friendly magnesium metal production in the United States.
It noted that Barry joins the company after a highly successful communications career both in the Federal Government and as an investigative television journalist where she was recognized with multiple Emmy Awards and the distinctive Edward R. Murrow Award.
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Her journalism career encompassed anchoring and reporting at network affiliates including ABC, CBS (NYSE:CBS) and NBC News covering American communities in Dallas, TX, Phoenix AZ, Columbus, OH, Milwaukee, WI. Her production experience includes positions with CBS (NYSE:CBS) Network, Fox News Channel and MSNBC in New York.
During her time with the Federal Government, Barry also led communications and partnership initiatives in building more than $500 million in programs with external partners and was instrumental in launching critical initiatives from inception through completion. Her governmental and investigative journalism background offers a unique vision and strategic approach to Western Magnesium, the company said.
“We at Western Magnesium are thrilled to have Ms Barry and her unparalleled expertise and dedication on our team,” president and CEO Sam Ataya said in a statement.
“She has been a demonstrated leader across multiple platforms and has truly made a difference in the communities that she has served, and we are eager to welcome her to our growing community.”
Ataya added that Barry’s award-winning storytelling will help the company expand its development in the production of “green” metal in the US with each milestone reached.
“I have always believed deeply in missions that have a lasting impact and am excited and honored to be part of Western Magnesium’s revolutionary approach and promote the vital need to raise awareness about the future of clean magnesium,” Barry said.
Western Magnesium's goal is to be a low-cost producer of green, primary magnesium metal, a strategic commodity prized for its strength and lightweight.
Unlike outdated and costly production processes, Western Magnesium looks to use a continuous silicothermic process to produce magnesium, which significantly reduces labor and energy costs relative to current methods and processes, while being environmentally friendly.
Contact the author at stephen.gunnion@proactiveinvestors.com