Tribe Property Technologies Inc said it has partnered with Fresh Prep, a Canadian meal delivery service, to bring convenient and sustainable meals directly to Tribe communities across British Columbia and Alberta.
The company said that with the coronavirus (COVID-19) pandemic hitting the hospitality industry hard over the past 18-months, companies offering meal delivery services have been some of the few to see an upswing in revenue as more and more consumers opt for in-home dining.
“Fresh Prep is a great Canadian partner that is focused on zero waste which we love, and the tremendous appetite for food delivery services particularly through the pandemic has not gone missing on us – all great reasons to have Fresh Prep, a local leader in the rapidly growing meal kit industry, join our Digital Partnerships Program,” Tribe CEO Joseph Nakhla said in a statement.
“We're especially pleased that we negotiated with Fresh Prep a discount offer for our communities," he added.
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Tribe noted that, according to a Nielsen report, 49% of Gen Z consumers purchased online meal kits in 2020 and that number is expected to grow for 2021. Gen Z refers to those born after the mid-1990s up to about 2015.
Meanwhile, Fresh Prep's revenue has grown 540% over the past three years, with the company announcing the close of a $21 million Series B funding round in September, Tribe added.
"We are in an exciting growth phase, making this the perfect time to team with a like-minded and expanding organization such as Tribe," said Fresh Prep co-founder and chief operating officer Husein Rahemtulla.
"Tribe is committed to bringing unique opportunities that support the health and wellbeing of its communities.”
Tribe manages approximately 40,000 homes made up of more than 100,000 residents.
The company's proprietary community management software Tribe Home is integrated into every community with its ability to connect, inform, educate, and protect through the digitization and simplification of residential community living.
Fresh Prep offers are available to owners and tenants in applicable communities through Tribe Home.
Contact the author at stephen.gunnion@proactiveinvestors.com