LoopUp Group PLC (AIM:LOOP) has announced a major strategic sales and distribution alliance for its Cloud Telephony solution with an international telecommunications provider.
In the third quarter, the cloud platform announced the launch of the Cloud Telephony solution, integrated into Microsoft Teams via 'Direct Routing' peering with Microsoft.
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It allows customers to make phone calls to external phone numbers and receive phone calls to their own work phone numbers, all directly from their Microsoft Teams user interfaces.
In July, the AIM-listed firm said it had since won 15 direct Cloud Telephony customers, built a £58mln Annual Contract Value pipeline of direct sales opportunities and developed a strong pipeline of negotiations with potential strategic alliance partners for indirect sales and distribution. This deal announcement marks the execution of the first of these major alliances, it noted.
Under the terms of the deal, the new partner will resell LoopUp's Cloud Telephony solution on a white-labelled basis to its business customer base, which spans over 20 country markets.
This partnership marks the introduction of cloud-based Microsoft Teams telephony to business customers across that region, where the general adoption of Microsoft Teams has grown strongly since its launch.
It also extends LoopUp's geographic service coverage for its own multinational direct customers, who are seeking to consolidate their global telephony into a single, consistently managed implementation through one provider on one platform.
The group will be a fully licensed and regulated telephony provider in around 60 countries by the first quarter of 2022, and this strategic alliance will extend its compliant service provision reach to approximately 80 countries in that timeframe, which the group believes will represent market-leading coverage.
Further details of the alliance will be announced in the run-up to service launch, which is expected to be during the first half of 2022.
"We're delighted to announce our first strategic sales and distribution alliance in Cloud Telephony with a prominent player in the telecommunications market,” commented chief executive Steve Flavell.
“We believe such alliances represent a highly scalable and valuable route to market for the group. Both we and the partner see clear customer demand for Microsoft Teams telephony in their markets, and we look forward to working alongside their team to help fulfil that demand."