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The Markets
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Retail & consumer

Else Nutrition expands product offerings on iHerb to include plant-based kids shake mix

The company said the development is expected to significantly expand its product offering depth and reach to a global audience in more than 180 countries

Else Nutrition Holdings Inc (OTCQX:BABYF, TSX-V:BABY) said it will be expanding its current line of plant-based nutrition products with US-based, international online retailer iHerb Inc with the addition of Else’s plant-based kids shake mix.

The company noted the development is expected to significantly expand its product offering depth and reach to a global audience in more than 180 countries.

“Our distribution partnership with iHerb Inc continues to grow with great progress,” Else Nutrition CEO Hamutal Yitzhak said in a statement.

READ: Else Nutrition enjoys strong performance on Amazon; outpacing other brands in the same category

“Our relationship with iHerb continues with great momentum through iHerb’s online sales platform and ensures Else products are accessible to Plant-Based wanting consumers worldwide,” Yitzhak added.

Else said it is planning to have its Plant-Powered Complete Nutrition Shakes for Kids, in both chocolate and vanilla flavours, available on iHerb.com in November 2021.

California-based iHerb, which provides supplements, herbs, bathing and beauty products, grocery, kids accessories, and sports goods, sells nutritional and healthcare products across the US and globally.

Else Nutrition is an Israel-based food and nutrition company focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formula.

Contact Sean at sean@proactiveinvestors.com

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