Naturally Splendid Enterprises Ltd has announced that its selection of Natera Plant-Based foods was featured at the British Columbia Institute of Technology (BCIT), which was promoting a Meatless Monday event.
The Vancouver, British Columbia-based company said its selection, featured at BCIT on October 18, 2021, included chick-un cutlets, sweet chili chick-un tenders, and chick-un nuggets.
“Gen Z consumers are more likely to integrate vegetarian options into their diets without making a decision to go fully vegan or even vegetarian and our plant-based entrees fulfill this need,” said Naturally Splendid CEO J. Craig Goodwin in a statement. “This target demographic is the future and the opportunity to introduce Natera to them in this environment is a positive step in building our business for the long term.”
READ: Naturally Splendid set to roll out new plant-based food products to Canadian consumers
The majority of students at post-secondary institutions are Millennials and Gen Z'ers. An estimated 65% of Gen Z'ers are cutting down on meat consumption, 60% are ready to base their diets on "plant-forward foods," and 79% are interested in forgoing meat a few times a week.
The company reported that all the products were sold out. Following this positive response from chefs, students, and staff alike, Natera Plant-Based foods will now be a regular feature at BCIT.
"We're excited to be a part of BCIT's menu selection. We've been pursuing innovative ways to introduce our plant-based products to consumers and what better way than to go right to where our consumers are.'" the company said.
Naturally Splendid operates a food manufacturing facility in British Columbia and has established numerous healthy, functional foods under recognized brands such as Natera Sport, Natera Hemp Foods, CHII, Elevate Me and Woods Wild Bar, and most recently Natera Plant-Based Foods, a line of delicious plant-based meat alternatives for the rapidly growing plant-based market segment.
Contact Ritika at ritika@proactiveinvestors.com