DGTL Holdings Inc said it has secured a leading global e-commerce consumer products distributor as its newest strategic agency partner in the Asia-Pacific (APAC) market.
The new partnership for DGTL’s Hashoff subsidiary is with a top digital marketing agency based in China that represents top APAC brands in a range of consumer product categories.
DGTL said the agency specializes in leveraging the AWS (Amazon Webstore) to market top APAC consumer brands to North American consumers.
READ: DGTL Holdings successfully completes software development for Hashoff 2.0
As an initial pilot, DGTL said the agency is engaging Hashoff and its 2.0 platform with an initial one-month managed service campaign contract. The initial seasonal product promotion will center on Hashoff 2.0's improved capabilities to create and distribute branded social content on key video-based applications with a budget of approximately $125,000.
The holiday campaign will feature top APAC health and beauty consumer brands - a new client category for Hashoff - with multimedia creative in the format of long-form social media influencer videos.
DGTL said this is Hashoff 2.0's latest services contract in the APAC market and is an expansion of the CMS that continues to deliver multimedia content on a global scale.
"Hashoff 2.0 continues to expand globally, with a growing presence in the APAC market,” said Charlie Thomas, managing director of Hashoff, in a statement. “We look forward to continued international expansion while remaining dedicated to meeting and exceeding a service benchmark of excellence for all of our strategic channel partners and clients."
DGTL also reported that Hashoff 2.0 has now completed UAT (User Acceptance Testing) and has migrated all key accounts over to the 2.0 version software. QA/C (Quality Assurance and Control) testing found the software ready for a global rollout with no technical deficiencies in the new video-based functionalities (ie TikTok) or the new self-service SaaS (software-as-a-service) upgrades to general operational functionalities.
Management is now focused on key client training on the Hashoff 2.0 platform and scheduling new software demonstrations with more Fortune 100 level brands prospects.
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