Else Nutrition Holdings Inc said it has enjoyed a strong performance on the Amazon platform with sales growing approximately 10% month-on-month over the past 6 months.
According to recent Amazon data, Else Nutrition has outpaced growth by brands in the same category each month, the Israel-based food and nutrition company noted.
“We’re very encouraged by these results,” said Hamutal Yitzhak, CEO & co-founder of Else Nutrition in a statement. “This robust growth and high repurchase rate are showing that there’s a strong and loyal base of customers for our clean whole foods-based products."
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Data from Amazon showed that Else Nutrition had a 62% repurchase rate, compared to a 40-45% repurchase rate for other brands in the same category. There was also strong demand from repeat customers, with 16% of purchasers procuring products at least 10 times or more. Additionally, subscriptions on the platform grew rapidly and continue to do so.
Else Nutrition Holdings focuses on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults. The company - formerly INDI) - won the "2017 Best Health and Diet Solutions" award at the Global Food Innovation Summit in Milan. Else Plant-Based Complete Nutrition for Toddlers was recently ranked as the #1 Top seller in the baby and toddler formula category on Amazon.