ESE Entertainment Inc has announced that its acquisition target Frenzy sp. z.o.o. will produce broadcasts of the PGL Major Stockholm 2021 tournament, one of the world’s most prestigious esports events for the game Counter-Strike: Global Offensive (CS:GO).
The broadcasts will be in cooperation with Fantasyexpo gaming agency, which has acquired broadcasting rights for the event.
ESE said Frenzy will be responsible for producing Polish broadcasts for the internet and linear television channel Polsat Games, which is owned by Cyfrowy Polsat SA. Well-known European broadcasters and gaming analysts will cover the event from a television studio in Warsaw.
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The PGL Major Stockholm 2021 is considered one of the most prestigious CS:GO tournaments in the world. Twenty-four of the best teams globally will compete for the World Championship title and their share of a $2 million prize pool -- one of the biggest in CS:GO history.
ESE said this year’s edition of the event is special because it will feature a live audience, the first time in two years since the coronavirus pandemic. The live event will be held at the Avicii Arena in Stockholm, Sweden.
“After a two-year break, the world’s best esports teams finally return to compete at the Major. We are happy that Frenzy will be part of this historical event, and thanks to the cooperation with Fantasyexpo agency, will produce the Polish broadcast,” said Marcin Kilar, managing director at Frenzy, in a statement.
“Such a prestigious tournament deserves the highest production standards possible. We can already say that this Major tournament will be available for viewers on both the channels of Polsat Games TV, and one of the most popular Polish commentators, Izak.”
Frenzy is a media and production infrastructure company focused on the video game industry which creates and executes esports and gaming events, broadcasts, and media content. It also operates professional mobile, automated TV equipment, allowing it to produce reality shows from every part of the globe. Its main revenue streams include TV production, events and league organizations, and advertising campaigns.
ESE has entered into a binding share purchase agreement to acquire 100% of Frenzy with cash and shares.
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