Logiq Inc has lauded its Logiq Consumer Marketplace (LCM) business, which it says helps a variety of firms win new customers.
Logiq has been using its advanced scoring technology as a consumer acquisition company for years and LCM is one of the US' leading providers of prospects for life, auto, home, and Medicare insurance.
"We offer major brands, agencies and traffic partners a deep understanding of the type of customer they are looking to identify and win and why it works," noted LCM President Haig Newton in a statement.
"This allows us to effectively craft a custom consumer experience that produces highly targeted results. We can scale this solution across any market that uses the web for finding new customers."
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Newton added: "Our advanced scoring technology provides a highly effective way to indicate which media buying programs work and help to win new customers."
Meanwhile, LCM's senior vice-president for growth, Charles Phillips, told investors: "We plan to expand our Medicare market again during this year’s enrollment period. Using our scoring, intelligence and data, we know where to market quickly and what our buyers want for quality. This gives us a leg up against our competition.
"We solve a lot of pains in advertising with this combination. These new buyer wins are just the beginning of a more aggressive customer acquisition strategy."
Logiq is a US-based leading global provider of e-commerce and fintech business enablement solutions.
Its DataLogiq business provides a data-driven, end-to-end e-commerce marketing solution. Its AI-powered LogiqX data engine delivers valuable consumer insights that enhance the ROI of online marketing spend. The company’s Fixel technology offers simplified online marketing with critical privacy features.
Contact the author at giles@proactiveinvestors.com