PlantX Life Inc is getting set to launch new pop-up shops in two leading Hudson’s Bay department stores in Ontario.
The company will open its XMarket shop-in-shops within Hudson’s Bay in Yorkdale Mall, Toronto and Rideau Mall in Ottawa in November.
XMarket will feature a selection of plant-based grocery items, cosmetics and indoor plants, with the Ottawa location including a branded café offering plant-based food and beverages.
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PlantX first launched as a Marketplace seller on the department store’s website in April 2021.
In a statement, PlantX told investors that the partnership will help to increase the plant-based company’s financial efficiency by “establishing more favorable financial terms” for its physical retail stores or cafés.
XMarket will also enable same-day deliveries of PlantX products in the Toronto and Ottawa areas, according to PlantX.
"Opening two new XMarket stores in partnership with the iconic Hudson's Bay will undoubtedly transform the potential of our future retail efforts," said PlantX founder, Sean Dollinger in a statement.
"The stores will be crucial discovery touchpoints for customers frequenting these highly trafficked areas, which will boost the PlantX brand recognition. This move enables us to make significant and exciting investments that will enhance customer engagement, and provides us with yet another opportunity to promote plant-based living across Canada."
Vancouver-based PlantX Life styles itself as the digital face of the plant-based community with a one-stop destination for all things plant-based, such as an online shop and meal delivery services.
Its online shop houses over 5,000 vegan products, and its recently added meal service delivers chef-created dishes straight to doors in Western Canada. In all, the company offers over 10,000 plant-based products.
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