TPCO Holding Corp., known as The Parent Company (OTCQX:GRAMF, NEO:GRAMU), has expanded its suite of edible offerings with the launch of DELI Dimes, a new gummy cannabis product in Black Cherry, Fresh Watermelon, and Red Berry flavors.
The company said the launch of DELI Dimes extends its roster of gummy products to consumers who are seeking flavorful options and an enhanced experience at an unbeatable price.
DELI Dimes contain 10 milligrams (mg) of THC from 100% full-spectrum oil for a rich experience. Each DELI Dimes pouch has a retail price of $14 and contains 10 sugar-dusted gummies, for a total of 100mg THC per pouch.
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Expanding on the brand's first edible product line -- DELI Nickels gummies, which launched in May of 2020 and immediately became one of the company's top-selling gummy brands -- the latest offering provides double the THC in every piece, ensuring the brand can meet consumers at every stage of their cannabis journey.
The Parent Company said the product line expansion has the company poised to continue its growth in the gummy category. Gummy candies ranked No. 1 in sales revenue among all cannabis edible form factors in 2020, with 59.2% of the market share. In 2021 to date, the gummy category has been the largest and one of the fastest-growing categories in edibles in California with an annual growth rate of 26% and 61% market share totaling up to $332 million in revenue.
"We are thrilled to grow our gummy portfolio with the release of DELI Dimes, a product born from customer feedback and demand, built on top of the success of DELI Nickels,” said Dennis O'Malley, COO of The Parent Company, in a statement.
“The Parent Company is committed to providing high-quality and affordable cannabis products - across a variety strains and form factors - for consumers to enjoy. As we expand our presence in the gummy category, it is our mission to continue producing innovative, safe and reliable products that are formulated with the highest quality ingredients."
To celebrate the launch of DELI Dimes, as well as the upcoming Halloween holiday, the company said consumers who purchase the new gummy product at a Caliva store, through Caliva.com or via the Caliva app, will have the opportunity to try the newly launched gummy rounds for only $10 per bag. The promotion begins on October 29 and will run through October 31, 2021.
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