Bidstack Group PLC (AIM:BIDS, OTC:FTBGF) (AIM:BIDS, OTC:FTBGF) James Draper joins Proactive London to explain the launch of a new ad format for brands with its new 'in-menu' offering.
The mobile format offers clickable display banners that allow brands to deliver integrated ads into game menus, user interfaces and loading screens.
As he explains the ads blend into the game’s user interface and can be placed by advertisers on a programmatic basis.