GameSquare Esports Inc, subsidiary Gaming Community Network (GCN) and Bagel Bites, which creates mini-bagels that are topped with cheese and other pizza toppings for the ultimate mash-up of pizza and a bagel, have teamed up to launch ‘Unexpected Combinations.’
The international esports company, which works to bridge the gap between large global brands and the gaming community, said Bagel Bites will host a month-long gaming and esports relay race matchup between participants chosen from social platforms including Instagram, Twitter, and TikTok.
“Bagel Bites and GCN are teaming up to create a first of its kind esports relay race, where popular gamers compete alongside some lucky tweens in a series of events both in game and IRL,” said the company.
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‘Unexpected Combinations’ launches on October 20 and will culminate in a multi-day showdown between Team Pizza, led by FaZe H1ghSky1, and Team Bagel’s captain, who will be announced next week. The event will be live-streamed on YouTube/BagelBites on November 8, 10, and 12.
“Bagel Bites is doing something special in gaming and esports by bringing together healthy competition that authentically fits with their outstanding brand image,” GamesSquare Esports CEO Justin Kenna said in a statement. “Players will compete in great titles and have the chance to take home fantastic prizes. Gaming and esports is a new form of entertainment and forward-thinking brands like Bagel Bites are investing in the opportunity to connect with a deeply loyal audience that expects authenticity from their favorite products. This is a meaningful opportunity for GCN and we are proud to work with Bagel Bites.”
Team Pizza and Team Bagel will battle it out in six gaming titles — Among Us, Fortnite, NBA 2K22, Rocket League, Overcooked and Minecraft. Players on each team will show their gaming skills and compete in three different Bagel Bites-inspired games called Bagel Board, Bagel Builder, and the Catapult Challenge.
For a chance to represent either Team Bagel or Team Pizza, potential participants must create an original gaming-related video featuring Bagel Bites with a parent or guardian and post the video on social media platforms, including Instagram, Twitter, or TikTok.
Entries must tag a parent or guardian and use the hashtags #bagelbites and #contest, said the company. Submissions will be accepted starting on October 20 through November 3.
The company said the winning team will “take home the boss prize of a Bagel Bites branded PS5 console, gaming chair and headphones.” Livestream viewers will have opportunities to win limited edition Bagel Bites branded prizes including PS5 consoles, gaming chairs, clothing, throw blankets, and wall clocks.
Bagel Bites belongs to the Kraft Heinz Company, which is the third-largest food and beverage company in North America with eight $1 billion-plus brands.
“Bagel Bites believes that when two unexpected things collide, they occasionally create something incredible like pizza on a bagel. We’re excited about the unexpected mashup of Bagel Bites and the world of gaming and look forward to fueling fun and healthy competition across some of the biggest gaming titles,” said Brion Wood, brand manager at Kraft Heinz.
“Bagel Bites is thrilled to partner with FaZe H1ghSky1, GCN, and GameSquare to offer gamers an innovative and fun event for the whole family to satisfy their competitive hunger.”
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
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