Elixinol Wellness Ltd (ASX:EXL, OTCQB:ELLXF) subsidiary Hemp Foods Australia has secured nationwide distribution with Australia’s largest supermarket chain Woolworths.
Hemp Foods Australia is the country’s leading hemp food company and is sure to grow further with its certified organic Hemp Gold™ Seed Oil to be stocked in more than 100 Woolworths stores across the country from October.
The deal with Woolworths complements a similar partnership it has with Costco (NASDAQ:NA:COST).
Elixinol finished the day 2.08% higher.
Costco (NASDAQ:NA:COST) partnership continues to grow
The international retail chain has been stocking the Byron Bay-based company’s products since late last year.
Costco first sold the Australian Hemp Seeds product.
Due to the success of the product, Costco added Hemp Foods Australia’s certified organic Hemp Gold™ Protein at the end of 2020.
“These recent partnerships with two of Australia’s leading shopping chains demonstrate the increasing consumer appeal hemp food products now have," Hemp Foods Australia general manager Felipe Favaro said.
"They underpin our strategy to drive wider national distribution so we can provide more people with the amazing nutritional and health benefits of hemp products.”
Interest in hemp goes mainstream
Sales can be put down to increasing mainstream appeal of hemp and plant-based diets, which has Elixinol and Hemp Foods Australia well positioned to captivate the market.
“With interest in plant-based diets and an understanding of hemp’s unique health benefits growing rapidly, Hemp Foods Australia is now firmly focused on optimising its portfolio of products and driving innovation within the industry,” Favaro said.
Global head of R&D and Innovation Beata Silber was also buoyant.
“We are now seeing hemp go beyond just skincare products, which it has traditionally been known for, with many hemp derived foods such as hemp seeds and oil coming to market,” Silber said.
“Product innovation in foods containing hemp continues to grow, with one such trend being hemp-based protein.
“At Hemp Foods Australia we are responding by creating new and innovative products such as flavoured protein powders, which offer a 100% plant-based meal replacement, as well as a hemp paste that can be used by manufactures in all kinds of foods, including ice creams, yoghurts, snack bars and soups, to enhance existing or new products.
“We see innovation in hemp food products core to our ongoing growth and a key differentiator from many other hemp brands in the market.”
Hemp Food Australia products are also available in many leading health food stores including Health Life and Go Vita, as well select IGAs and Harris Farms supermarkets.
Hemp Food Australia aims to deliver premium, nutritional products across Australia and contribute to the health of the nation.