HempFusion (TSX:CBD.U, OTCQX:CBDHF) Wellness Inc. said that its wholly-owned subsidiary, Sagely Enterprises, Inc. has launched four stock-keeping units (SKUs) of over-the-counter (OTC) topical pain relief products exclusively into a Top 10 US publicly-listed food, drug and mass-merchandise (FDM) retailer in over 1,100 stores at this stage.
The health and wellness company said these products represent a planned brand extension for Sagely Naturals across its strong, female-centric consumer base.
Sagely Naturals has been able to formulate, market and sell the full line of non-CBD, OTC drug listed pain products exclusively into the leading FDM retailer, leveraging the expertise and experience of HempFusion’s regulatory team, it added.
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With thousands of locations across the US, HempFusion said the FDM retailer presents a significant potential opportunity for future expansion. Additionally, it said this is a new retail relationship for the company, providing a test-run for future opportunities around hemp-derived CBD products based on potential regulatory environment changes.
“We believe the topical pain products we’re launching with this new FDM retailer provide a new entry point for consumers who have been deeply interested in more natural ingredients,” said Kerrigan Behrens, co-CEO of Sagely Naturals.
“With this collection, we are seizing an opportunity for disruption. Legacy brands haven’t innovated beyond their core offerings and packaging designs in years, leaving the category somewhat stagnant. We’ve not only addressed these issues but also capitalized on the fact that most brands do not address the unique needs of women.”
HempFusion said the product launch represents a milestone in its strategy to build its brand into a leading, diversified health and wellness company across North America.
“One of the main reasons we acquired Sagely Naturals was due to the strength of the brand, most notably their core group of female-centric consumers who typically control a significant portion of household spending,” co-founder and CEO Jason Mitchell said in a statement.
“The addition of this key FDM retailer is additive to HempFusion’s existing distribution footprint of over 15,000 stores and helps our family of brands build a relationship with one of the largest retailers in North America as we prepare for potential regulatory changes around CBD that could result from two hemp CBD Bills currently proceeding through Congress,” he added.
HempFusion Wellness is a leading health and wellness company whose family of premium consumer brands include HempFusion, Sagely Naturals, Apothecanna, and Probulin Probiotics, one of the fastest-growing probiotics companies in the US, according to SPINs reported data.
Utilizing the power of whole-food hemp nutrition, the HempFusion family of brands’ product portfolio comprises 112 SKUs including USDA Organic Certified Tinctures, proprietary FDA Drug Listed Over-The-Counter (OTC) Topicals, probiotic supplements and skincare products, a Doctor/Practitioner line, a White Label division and more. With a strong focus on research and development, HempFusion Wellness has 43 products under development.
Contact the author at stephen.gunnion@proactiveinvestors.com