ImagineAR Inc. (CSE:IP, OTCQB:IPNFF) has announced that long-time NFL executive Rod Nenner has joined the company as a strategic advisor.
In a statement, the company said Nenner will market its ImagineAR Fan Engagement Platform to the sports industry and consumer brands in North America.
Nenner has spent 18 years with the NFL's Washington Football Team (formerly the Washington Redskins) as vice president of corporate partnerships, where he opened and managed many of the team's largest partners -- including naming rights to the team's practice facility, several club areas and gate entitlement at FedExField. He also monetized the team's intellectual property such as team-branded lottery tickets and restaurants.
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ImagineAR noted that during his tenure, the Washington Football Team was one of the most profitable teams in all of sports and in the top five most valuable franchises in the NFL in part due to his local, regional, and national partnerships.
"Today teams, leagues and venues are looking for new and exciting ways to engage fans, augmented reality does just that … it's new exciting and fans love it,” Nenner said. “As important as it is for the team to engage fans, ImagineAR provides team sponsors the ability to connect with the team and more importantly the fan themselves … what better way to endear your brand to a fan than by providing them something they can't get anywhere else … something they want to share on social media, an engaging AR experience."
ImagineAR CEO Alen Paul Silverrstieen said the company has added, along with Nenner, a number of high-profile successful and experienced thought leaders in the global world of sports.
“This talented group has demonstrated an impressive track record of success for decades bringing sports technology solutions to major sport leagues, teams, clubs, and brands,” Silverrstieen said.
“This combined with the launch of our new AR Cloud 2.0 Platform, SDK (Software Developer Kit) Version 1.4, and GDPR Platform Compliance this fall, ImagineAR is well-positioned to grow revenue and deliver significant partnerships for the remainder of 2021 and the new year.”
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