Versus Systems Inc. (NASDAQ:VS, CSE:VS) said that it has reached a “significant milestone” in fan engagement since the acquisition of Xcite Interactive Inc in June, which allows it to add its proprietary prizing engine to Xcite’s newly developed XEO fan engagement platform.
“Versus has now surpassed 10 million viewers across all platforms since July 1, 2021 and is approaching one million viewers per week since the beginning of October,” said the company.
In the last 100 days, “Versus-enabled content has been viewed at over 500 events around the world, including in-venue at multiple stadiums, arenas, and live events,” added the company. Dozens of NFL, NCAA, NHL, MLB, and MLS games have been powered by Versus fan engagement tools.
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Versus has also powered fan engagement for live cricket matches in the UK, rodeos in the US, and baseball games in Japan. Moreover, Versus-enabled video game experiences are played on HP Omen and Pavilion desktop and laptop computers in the US, China, India, the UK, and Mexico.
With Versus, fans can enjoy interactive games and in-venue experiences that enhance live events, on their mobile devices or on “the main-board displays at the greatest venues in the world,” said the company.
“Our goal is to make everything more fun. We believe that things like interactivity, earned rewards, and quality, contextual second-screen content can make even the best entertainment experiences better - whether it’s your favorite team, your favorite game or your favorite show,” Versus Systems founder CEO Matthew Pierce said in a statement.
“The kind of viewership numbers that we are seeing now, and the growth of our audience over the last few months, is very exciting – not just for the company, but for the future as we seek to add more teams, more leagues, and more venues – and also more brands and agencies that are hoping to reach these extremely engaged audiences all over the world.”
The company said that with the Xcite Interactive acquisition and the growth from one industry partner to “over 60 teams and content partners worldwide,” Versus has grown its user base over the last 100 days.
It has also grown its product offerings, from a historic focus on professional services like bespoke software development and industry-leading live event production, to offering licensed software and advertising as parts of its product and service lines.
The firm noted that software licensing and subscriptions are the fastest-growing part of the business, enabling teams, leagues, and other live event partners to use the Versus interactive and rewards platform to engage with and reward their audiences, in venues or at home.
Meanwhile, the ad revenue share allows brands, agencies, and sponsors to place their products, offers, and rewards inside Versus-enabled interactive content. Versus shares the revenue from these sponsorships and rewards with its content partners, teams, leagues, and others.
“We are excited to see the audience numbers growing the way that they are,” said Pierce. “We believe the future of entertainment - all entertainment - from live events to games to television, is more interactive, more contextual, and more rewarding.”
In a good sign for Versus, fans typically remain online, on the company’s system, for “30 minutes or more per game, playing and winning,” said the company.
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
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