Versus Systems Inc. (NASDAQ:VS, CSE:VS) revealed that it is partnering with 11 teams from the National Hockey League (NHL) to power their engagement with millions of fans around the globe as the new 2021-2022 NHL season kicks off this week.
The company said it will use a combination of professional services and its new interactive and rewards platform to manage fan engagement for each NHL team. Versus said it will also be adding additional teams over the course of the season.
The Versus business model has historically been focused on its professional services, with its expertise in bespoke software development and industry-leading live event production. “While professional services continue to grow with new partnerships, Versus has now expanded its offerings in two ways: software licensing/subscriptions and advertising revenue sharing,” the company said.
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The firm noted that software licensing and subscriptions are the fastest-growing part of the business, enabling teams, leagues, and other live event partners to use the Versus interactive and rewards platform to engage with and reward their audiences, at venues or at home.
Meanwhile, the ad revenue share allows brands, agencies, and sponsors to place their products, offers, and rewards inside Versus-enabled interactive content. Versus shares the revenue from these sponsorships and rewards with its content partners, teams, leagues, and others.
“We are excited by the updates to the Versus Systems business model and our product offerings. We look forward to bringing new value to our growing list of partners, including multiple teams in the NHL,” Versus Systems founder CEO Matthew Pierce said in a statement.
“Versus excels in delivering an exceptional fan engagement experience through its professional services team. Through software licensing and advertising revenue sharing, we can empower our partners to further enhance their relationships with their fans,” he added.
Versus, which has offices in Los Angeles and Vancouver, has developed a business-to-business software promotions engine that allows publishers, developers, and creators of games, apps, and other interactive media to offer prize-based matches of their games to their players. Users and players can complete in-game or via in-app challenges to win prizes.
The Versus platform can be integrated into streaming media, TV, mobile, console, and PC games, as well as mobile apps.
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