Animoca Brands Corporation Ltd’s partner, MADworld the ‘Multiverse Artist Defender’, has begun preparations to launch its NFT Origination Platform with the backing of Animoca, a significant equity shareholder in MADworld.
MADworld claims to be reinventing the way creators develop, digitise and distribute all forms of creative expression. The company says it has a mission to support artists and creators who wish to use non-fungible tokens (NFTs) to effectively promote and monetise their work.
It allows artists and creators to generate NFTs that ‘fuse physical and digital elements’ by generating NFTs from live or original visual or audio content and distribute those NFTs through the MADworld platform on the artists’ own terms.
Assets shared across platform
The MADworld NFT Origination Platform is expected to launch in Q4 2021. It is designed to give creators and artists the ability to mint (generate) NFTs from their original content.
This platform allows artists to fuse their physical art and collectibles with NFTs through the integration of near-field communication (NFC) technology. The nature of blockchain technology means that NFTs are transferable across platforms, given said platforms support the technology.
“We’re excited about the opportunity presented by MADworld, which fosters artists and their work and enables the validation and authentication of artistic content,” Animoca executive chairman and co-founder Yat Sui said.
“The NFTs minted on the MADworld platform will offer our gaming and metaverse products access to a wider range of creative assets.”
NFT demand skyrocketing
Market demand for NFTs has exploded this year, with NFT trade volume in the third quarter of 2021 reaching $10.67 billion, leading more creators to seek opportunities to increase exposure through NFTs.
MADworld ensures that creators entering the space are protected. The company already supports renowned artists such as Marvel and DC veteran comic illustrators Pat Lee and Dan Fraga, who are actively providing exposure to blockchain and crypto industry investors.
“At MADworld’s core are creators and art appreciators. We understand that value for creativity is often misplaced, and artists are poorly compensated - we want to correct that,” MADworld CEO Robert Tran said.
“The MADworld NFT Origination Platform will sit at the intersection of creative expression, transaction and distribution throughout the multiverse, ensuring value is directed to the creators.
About Animoca Brands
Animoca Brands is a developer of blockchain games and NFT products, delivering digital property rights to internet users, gamers and creators. The company, which exceeded $1 billion in valuation earlier this year, has taken a significant equity position in MADworld.
By establishing a link to metaverse projects owned by or partnered with Animoca Brands, the MADworld NFT Origination Platform will unlock potential distribution and display opportunities for the NFTs that it mints.
MADworld and Animoca Brands will work together to support, develop, and operate all of the digital platforms of MADworld, including the Multiverse Artist Defender NFT Marketplace and the NFT Origination Platform.