Logiq Inc said it has expanded its Logiq Digital Marketing (LDM) platform to include Semcasting’s advanced consumer and B2B (business to business) title targeting capabilities.
The company noted Semcasting’s solution will allow LDM clients to easily take their offline customer data, including in-store receipts or home addresses, and translate it into targetable data for online marketing.
“Semcasting’s multipoint IP, network and device targeting is a powerful approach for online marketers,” Logiq Digital Marketing president Manny Puentes said in a statement.
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“Having Semcasting technology seamlessly integrated into our platform will enable our clients to have a powerful repository of consumer insight that can be leveraged in real-time,” Puentes added.
Logiq said Semcasting oversees a vast consumer data repository of over 235 million people in the US, which is expected to benefit LDM’s clients due to the ability to identify new targetable prospects, qualify leads, and monitor the performance of their online marketing campaigns.
The company added that the Semcasting service is currently available to LDM clients who will be able to use this targeting technology for their media buying campaigns across connected TV, desktop, and mobile devices.
Logiq is a US-based leading global provider of e-commerce and fintech business enablement solutions. Its DataLogiq business provides a data-driven, end-to-end e-commerce marketing solution. Its AI-powered LogiqX data engine delivers valuable consumer insights that enhance the ROI of online marketing spend. The company’s Fixel technology offers simplified online marketing with critical privacy features.
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