Mode Global Holdings PLC (LSE:MODE) said its first-of-its-kind payments and Bitcoin rewards technology has been rolled out across the e-commerce platform of THG, whose brands include Lookfantastic, Myprotein and The-Hut.com.
Mode will be listed as an option at the checkout on the online retailer’s Ingenuity platform ahead of schedule after an accelerated launch.
Chief executive Ryan Moore said: "Consumers can pay via Mode, and accrue instant Bitcoin rewards which they can safely store via our trusted, FCA-registered app.
“This marks a step forward in delivering on our aim to make Bitcoin accessible to all and put it in the hands of as many people as possible.
“Those who pay via Mode will gain passive exposure to the revolutionary store of value asset without taking on the individual risk of investing, which we anticipate will significantly widen our market to reach those who are new to Bitcoin."
Mode Global uses technology inspired by Open Banking legislation in the UK to allow consumers to make payments using its app. Users earn cashback in the form of Bitcoin.