DGTL Holdings Inc has struck a new software services agreement with an international client for its Hashoff 2.0 product.
The New York-based technology holdings company said that the client, a leading advocacy organization, will spend $250,000 for a one-month global campaign that leverages Hashoff’s video-based applications.
In a statement, DGTL said that the contract is a new key account to add to Hashoff’s customer base while expanding its global footprint.
READ: DGTL Holdings inks new $400k contract with Nasdaq listed online sports gaming client
Hashoff is an enterprise-level self-service CaaS (content-as-a-service) built on proprietary artificial intelligence and machine learning technology.
According to the firm, it secured the contract through a strategic collaboration with a digital marketing agency, a major demand-side platform provider with offices across North America and global content distribution capabilities.
"This is a major first new customer for Hashoff 2.0. We have seen significant results from past public service and educational campaigns within the healthcare category, and we look forward to similar performance for this new global client,” Hashoff managing director Charlie Thomas told investors.
“Management is pleased with the positive market response to the new Hashoff 2.0 platform, which is now fully self-service, compatible with TikTok, and able to convert social content to programmatic web ads for DSP distribution."
DGTL Holdings acquires and accelerates transformative digital media, marketing and advertising software technologies, powered by artificial intelligence.
Contact Angela at angela@proactiveinvestors.com
Follow her on Twitter @AHarmantas