LeanLife Health (CSE:LLP) Inc has announced a new distribution contract with Prime Global Ventures Inc to assist in the sales and distribution of its Iron Energy drink product line endorsed by former boxer, MikeTyson.
The Vancouver-based company said it has secured placement for distribution in approximately 400 gas and convenience stores across Central Florida, primarily in the Tampa Bay and Orlando regions, through a buying association that represents over 125,000 gas and convenience stores across the US.
The products will be available in Central Florida from October 18, 2021, with a full rollout expected across the US as early as 2022.
READ: LeanLife Health prepares for Canada and US launch of its Iron Energy drinks; continues research on flaxseed oil benefits
"Prime Global Ventures has access to a large network of channels and will definitely provide us with the market penetration needed to reach our full sales potential,” CEO Anis Barakat said in a statement.
“LeanLife Health is considering many distribution partners at this time and we are confident that Prime Global's networks across the US will help us leverage our position in the energy drink industry.”
Prime Global Ventures is headed by Robert Schwartz, who has over 25 years of experience in the consumer package goods industry across 50 countries.
"We're extremely excited about the opportunity to be working with LeanLife and we believe Iron Energy will be a huge success,” Schwartz said.
“The energy drink market is looking for a brand ambassador like Mike Tyson, as he embodies strength, power and fitness, which is what the Iron Energy drink brings to the consumer."
LeanLife is the exclusive distributor of Iron Energy drink products. The FoodCare Group, the supplier and maker of Iron Energy, is a market leader in Poland’s energy drink market and is a leading brand in the Middle East.
Contact the author at stephen.gunnion@proactiveinvestors.com