Nextech AR Solutions Corp. (CSE:NTAR, OTCQB:NEXCF, NEO:NTAR) has formally launched “3D Rooms" -- an enhancement to its Augmented Reality suite and WebAR for e-commerce.
With the launch of this new software-as-a-service (SaaS) offering, the company said it is upgrading its revenue-generating capabilities from each new customer and strengthening its position in AR for the e-commerce market.
3D Rooms enables customers to virtually preview home furnishing and decor in a desired location, using just a simple 2D photo of a room. The solution uses Nextech's artificial intelligence (AI) to analyze a room layout automatically and then parses out room surfaces, reconstructs the scene, and allows 3D objects to be seamlessly placed inside a 2D photo as if they were part of the room.
READ: Nextech AR Solutions at frontier of growth as it shifts towards self-service SaaS model
The solution is currently offered as a standalone product or as an add-on to its WebAR offering and integrated seamlessly within its Nextech platform.
“3D Rooms opens up a whole new avenue for bridging the on-line and off-line purchasing gap,” said Nextech CTO Nima Sarshar in a statement.
“With Threedy Rooms, you can effectively take your ‘home’ with you to a physical store. Anyone who has flipped through 100s of swatches in a furniture store, trying to imagine first how the swatches will look on the sofa they are sitting on, and then how it looks inside their living room will appreciate that. With 3D Rooms, you can visualize a product in store inside an actual photo of your room, and be able to explore options such as color and patterns."
Through its early product release, Nextech said it is already gaining traction with Threedy Rooms, and Nextech’s existing clients can start offering this unique product with just one click.
Recently, Lighting Plus -- the largest specialty lighting store in New Zealand -- signed a 12-month contract to use 3D Rooms after a successful Proof Of Concept (POC) trial. Nextech said it will now convert more than 300 of Lighting Plus’ best selling SKUs to augmented reality models, enabling the retailer's customers with the ability to visualize multiple lighting products, floor, wall, and ceiling lighting items alike, by simply uploading their room photo while shopping on the site.
“This product launch is another building block for Nextech and adds another source of monthly recurring revenue to our business,” said Nextech CEO Evan Gappelberg.
“Since our acquisition of Threedy.ai on June 25th 2021, we have been hard at work to bring an amazing suite of AR solutions to market and so it’s very gratifying to be able to announce this new product launch, and that we already have Lighting Plus and others as paying customers. The excitement from our new customers is palatable, and the excitement from our sales team is growing with each new product release and customer win. We believe that we are just getting started with what we see as a multi-decade mega trend toward everything turning into 3D/AR”.
As previously mentioned, Nextech is in the early stages of an important period of growth and transition of its AR business, with a clear vision to build a unified platform containing a suite of augmented reality solutions for its customers.
With 3D Rooms, Nextech said it is executing on this vision, and will continue to develop and add AR offerings -- all of which are being designed to interact seamlessly and be available to new and existing customers.
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