Mednow Inc (TSX-V:MNOW, OTCQB:MDNWF). said it has executed a Marketing Services Agreement with Sterling Capital Brokers Ltd. which allows Sterling to market Mednow’s digital pharmacy and healthcare platform to its network of 100,000 plan members.
The insurance broker and financial advisor channel is one of many avenues through which Mednow plans to develop its Mednow for Business offering. Through these partnerships, Mednow said it is creating a way to acquire large groups of patients from employers who are seeking to decrease the cost of benefit plans and improve the wellbeing of their workforce through a digital first and people-centered healthcare platform.
“As we build our Mednow for Business offering, we will partner with established and reputable brokers such as Sterling. Employers, advisors and plan sponsors are all looking for more value out of unique digital healthcare solutions such as Mednow to its customer base. For Mednow, Sterling will accelerate the addition of benefit plan sponsors on to Mednow’s platform along with the benefits of en masse user base growth,” said Karim Nassar, CEO of Mednow in a statement.
READ: Mednow makes two new executive hires, bolstering its institutional services business
Sterling Capital Brokers was founded in 2014 and is headquartered in Toronto, Ontario. It is one of Canada's largest independent benefit consulting firms that specializes in servicing high-growth small-to-medium size businesses.
Sterling offers its clients comprehensive benefit consulting and customized plan management technology services which enables it to offer rapid and bespoke solutions to its client base. It also offers clients a single point of contact for all employee benefit queries which allows their clients to get back to growing their business faster.
“This is another proud moment for Sterling. 2021 has been a year of searching out and securing partnerships with leading service providers across the country. Mednow’s offering will have a real and positive impact for policyholders and plan members who have come to expect nothing but the best from Sterling as Canada’s premium employee benefits firm,” said John Griffin, president of Sterling.
Mednow also said it has engaged Stockhouse Publishing Ltd., an arm’s length party to the company, to provide investor marketing services. Stockhouse has been engaged to heighten market and brand awareness for the company and to broaden its reach within the investment community.
Mednow is a healthcare technology company offering virtual access with exceptional care. Designed with access and quality care in mind, Mednow.ca provides virtual pharmacy and telemedicine services, as well as doctor home visits, with convenience and through an interdisciplinary approach to healthcare that is focused on the patient experience.
The company’s services include free at-home delivery of medications, a user-friendly interface for easy upload, transfer and refill of prescriptions, access to healthcare professionals through an intuitive chat experience, a specialized PillSmart system that packages prescriptions and vitamins by date and time, and doctor consultations.
Contact the author at jon.hopkins@proactiveinvestors.com