Royal Wins Corporation (CSE:SKLL) said it has now launched its signature skills game app, Kash Karnival, in Australia.
The introduction to the Australian market is an important move and the next major step for the innovator of mobile-based wagering games’ global growth strategy.
Data reflecting the nation’s online gaming community demographics indicates 47% of its players identify as Female which mirrors Kash Karnival's player profiles.
READ: Royal Wins Corporation unveils latest updated version of Kash Karnival
The company hopes to capitalize on the country’s “significant” rise in gamers stemming from the pandemic. According to Royal Wins, Australia saw 100% growth in mobile game downloads between January 2020 and May 2020.
"As most land-based gambling options are still limited due to sporadic outbreaks of the Delta variant, mobile gaming & wagering has been steadily on the rise in the Lucky Country," Royal Wins COO Robert Fong said in the statement. “Royal Wins is primed to give casual Australian gamers a convenient avenue in which to continue gaming from the safety of their own home."
The company also plans to bolster its active user base through improvements to its payment systems, as well as the release of more games with new features.
Overall, Royal Wins is positioning Kash Karnival to capture a significant market in Australia’s mobile gaming industry over the next three years.
"There are 6.8 million regular gamers in Australia and as that number grows and shifts to a younger demographic, skill gaming is an excellent channel for new gamers to test their skills on hyper-casual games. Royal Wins provides a gaming format that millennials are familiar with and by providing wagering features to these casual game styles, we are poised to stake our claim in Australia's AU$240 billion gaming industry," added Justin Wei, the firm’s head of digital marketing.
Contact the writer at georgia@proactiveinvestors.com
Follow her on Twitter @MissInformd