Adcore Inc (TSX:ADCO), a leading e-commerce advertising management and automation platform, said its wholly-owned subsidiary, Amphy, the world's most diverse 24/7 live online learning marketplace, is launching a ‘social commerce’ feature across all its classes.
The newly implemented feature allows users to invite friends to share an Amphy class, providing both the users and their friends with a significant discount on the original class price.
Adcore pointed out that similar social commerce models have been popularized by some of the world's most successful hyper-growth companies, such as Pinduoduo, whose model decreases pricing according to the number of users that buy an item.
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Amphy hopes its social commerce initiative will entice users to bring a friend or family member to join them in live online learning. Additionally, the live online learning marketplace recently reached a significant milestone of 1,000+ live classes.
The release of the social commerce option and the growing list of class offerings have propelled Amphy to a new level of engagement, becoming more than just a live learning website, but also a place for people to connect and interact with friends and family both near and far, noted Adcore.
"Our goal is to make learning an enjoyable experience and what can be more fun than attending a class together with friends and family. Amphy's new social commerce feature accomplishes just that,'' Kovi Fine, Amphy's head of operations said in a statement. "The new social commerce option of Amphy makes it easier and more affordable than ever to learn something new with the people you care about.”
Fine went on to explain that students have more successful outcomes when learning is social and there is a support system of fellow learners.
"Amphy growth to-date exceeded our most optimistic expectations and I'm sure that with the new social commerce capability the platform growth will only accelerate, transforming our growing community of lifetime learners to Amphy advocates, using the power of social networks to promote Amphy and help us build our global name," added Omri Brill, Adcore's CEO.
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