Boosh Plant-Based Brands Inc (CSE:VEGI, OTC:VGGIF) said it has filled two top-tier positions within the company as it increases the number of stores carrying its products and prepares to start exports to the United States.
The food company said it hired Lilin Chen as its quality assurance and production development manager while Maria Hussaini becomes its new full-time chief financial officer.
READ: Boosh Plant-Based Brands Presenting Level Sponsor at Planted Expo in Vancouver; shares approved for Frankfurt trading
Chen’s responsibilities include quality assurance of food preparation with its third party food manufacturing facility, research and development for new products, and compliance for all certifications and regulations.
Her background includes master's and bachelor's degrees in food science, with experience in food laws and regulations, and over five years of quality assurance in food processing.
Hussaini has been the company's interim CFO since Boosh completed its IPO in May 2021. She is a chartered professional accountant with a bachelors degree in accounting and a finance management diploma. She brings five years of progressive public accounting experience, the company added.
Boosh also announced its recently-hired sales department has onboarded 50 new accounts in the past 40 days, taking the number of Canadian grocery stores carrying Boosh products to about 445.
It said it also completed its US packaging compliance requirements for exports and sales to US and will be shipping to its US warehouse and ShopVejii.com US warehouse in early November.
ShopVejii.com operates a digital marketplace for plant-based and sustainable-living products and provides delivery of these products throughout Canada and the US. Boosh is already available in Canada for home delivery through ShopVejii.com and will launch home delivery in the US in mid-November.
Separately, the company has completed all of the documentation required for its US food distributors and has sent sample products to Thrive who have begun providing it to their key US clients.
"Since our IPO roughly four months ago, we have laid the foundation for four revenue streams; organic growth by increasing the number of stores selling Boosh products, e-commerce through ShopVejii.com, US expansion through Thrive Natural Sales, and acquisitions," CEO Jim Pakulis said in a statement.
"Our two recently acquired businesses Vegan Canteen and Salt Springs Harvest have already blended very well into our portfolio. I anticipate Boosh to continually acquire well managed plant-based food companies that we believe have significant upside and complement our expanding brand of Boosh products."
Boosh reminded investors that it has secured the Presenting Level Sponsorship at the Planted Expo at the Vancouver Convention Centre West from November 21-22. More info can be found at www.PlantedLife.com/Vancouver.
Contact the author at stephen.gunnion@proactiveinvestors.com