ImagineAR Inc said it has released two new major product platforms that include significant enhancements and improvements to deliver optimal fan and consumer experiential engagements around the world.
The Vancouver-based company said the releases include the new ImagineAR software development kit (SDK) 1.4 and ImagineAR Cloud 1.3.
"Our technical team has worked many months to redesign the entire AR cloud architecture to deliver clients higher global performance, flexibility, and enhanced user augmented reality experiences and immersion,” CEO Alen Paul Silverrstieen said in a statement.
“We expect to leverage this major new global architecture in a number of consumer project opportunities. Our AR platform and SDK are one of the most advanced technologically and patented in the global augmented reality industry today.”
READ: ImagineAR sees its revenue climb 384% in the first nine months of 2021
The ImagineAR SDK version 1.4 can integrate natively with both IOS and Android mobile apps. The newly released AR Scavenger Hunt Feature includes player progress bars during hunts, improved player reward functions, and new unique clue cards for each client Scavenger Hunt game. Sports teams and businesses can create as many of their own Scavenger Hunts globally with prizes and rewards unique to each geographic region, it added.
The ImagineAR Cloud version 1.3 has enhanced self-publishing CMS (content management system) functions and real-time analytics that manage and measure global as well as localized AR campaigns.
Non-technical users can create instant campaigns without any technical knowledge or background with an improved easier user-interface. It said the new cloud version fully supports General Data Protection Regulation (GDPR) compliance for European countries too.
The company also told investors that it continues to enjoy a strong cash position to maintain existing operations through 2022.
ImagineAR creates augmented reality (AR) technology that blends the real with the digital.
The company, which changed its name from Imagination Park Technologies in April 2020, has developed ImagineAR.com and its AR-as-a-Service platform that enables businesses or individuals to launch their AR campaigns without any prior programming or technology experience. The ImagineAR.com mobile app is available in the IOS and Android mobile app stores.
Contact the author at stephen.gunnion@proactiveinvestors.com